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  • 标题:Single Use Plastic Ban and Marketing Scenario: Policy and Implementation
  • 本地全文:下载
  • 作者:Maheswaran Srinivasan ; Jitendra Sharma
  • 期刊名称:Academy of Marketing Studies Journal
  • 印刷版ISSN:1095-6298
  • 出版年度:2022
  • 卷号:26
  • 期号:2
  • 页码:1-11
  • 语种:English
  • 出版社:The DreamCatchers Group, LLC
  • 摘要:The projected global plastics production in the year 2050 is close to 1800 million tonnes. If the present level of consumption and waste management practices do not change for better by 2050, there will be around 12 million tonnes of plastic litter in natural environment. Plastic production emits large amount of harmful pollutants which pollutes our soil, air and water. Plastic carrier bags have undergone many initiatives to limit their usage. This study examines the public policies and marketing scenario on plastic bag ban and its implementation in India. The goal of this study is to look at the public policy on plastic carrier bags in different locations of India. It provides a comprehensive account detailing the ban details and its marketing impact.
  • 关键词:Plastic Bags;Pollution;Plastic Ban;Usages;Plastic Ban Policies;Environmental Impact;Marketing Scenario.
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