摘要：Corporate social responsibility (CSR) has swept across the world and has become one of the buzzwords of the new millennium (Pedersen, 2006). Over the last few decades, corporate social responsibility (CSR) has received a large amount of attention in research and in practice. Evidences from empirical studies indicate that consumers are influenced by CSR initiatives by businesses, when they are aware of CSR communications. As a response to the growing awareness of and concern about social and environmental issues, an increasing number of companies are proactively publishing their CSR-related principles and activities (Kilian and Hennigs, 2014). Along with the public’s increased demand for businesses to actually operate responsibly, stakeholders want to be informed about what companies do right and what they do wrong (Kilian and Hennigs, 2014). Because, in recent times, corporations have been pressured by non-governmental organizations (NGOs), activists, communities, governments, media and other institutional forces. These groups demand what they consider to responsible corporate practices (Garriga and Mele, 2004).
关键词：Corporate Social Responsibility;Disclosure;Strategic
