摘要：Within the last two decades, there has been increasing awareness among firms across global cultures about the importance of knowledge in achieving and sustaining organizational competitive performance. This research study is aimed at conceptualizing the knowledge strategy (KS) concept by linking organizational knowledge with strategic orientation constructs. Within the existent body of literature on organizational knowledge, there is still a gap with identifying how organizational knowledge capabilities, resources and processes should be linked to the organizational strategic orientation as a means of achieving competitive advantage (Davenport, 1999). None the less, addressing this gap is important to ensure that the information and knowledge resources in the organization are: a) vital for the strategic pursuit of the firm; b) properly processed by the firms interconnected knowledge assets to achieve the desired competitive advantages.
