摘要：In the world of business today, where the assurance of the business cycle as well the environment is chocked with unprecedented uncertainties and risks, companies desiring to remain in business and competitive must learn how to navigate more strategically. This being the bane to organization success has attracted the need for managers who are loaded with strategic skills. Strategic orientation is seen as principles that direct and influence the activities of a business management in their effort to achieve a better performance in the marketplace and ensure its viability (Hakala, 2011). These are policies in a business which are responsible for the direction of a company towards achieving its goal. Strategic orientation has come to the attention of some scholars in different disciplines like marketing, entrepreneurship and management who has invested so much time and intellectual strength in its study. After several studies on customers, production and technology, it has come to notice that firms place emphases on the strategic orientation since organizations should intermittently strategize because of the intensity of the business environment as an after effect of the complexities in the commercial centre; (Miles Morgan Ogbari et al., 2016).
关键词：Strategic Business Orientation;Proactiveness;Aggressiveness;Analysis;Performance
