摘要：The strategic management has passed through a revolution in the last 10 years with the introduction of new analytical tools in the decision-making process, many of them coming from neuroscience and that promise to revolutionize the way to see the strategic decision-making from economic models to an individual model and these advances could allow further study in several fields within the applied social sciences. Together with this, a new approach has been used in strategy management, the "neurostrategy" (Powell, 2014; Cristofaro, 2017). According to Powell (2011), it is a new way to analyze the behavior of human beings, by the use of neuroeconomics approach, which is leading business schools to conduct many types of research in marketing, economics, finance, leadership and human resource management and finally the strategic management.
