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  • 标题:Evaluating the Customer Preferences of Online Shopping: Demographic Factors and Online Shop Application Issue
  • 本地全文:下载
  • 作者:Arlina Nurbaity Lubis
  • 期刊名称:Academy of Strategic Management Journal
  • 印刷版ISSN:1544-1458
  • 出版年度:2018
  • 卷号:17
  • 期号:2
  • 页码:1-13
  • 语种:English
  • 出版社:The DreamCatchers Group, LLC
  • 摘要:Increasingly stable and faster internet presence makes fundamental changes in human behaviour. Hence, the distance becomes increasingly meaningless. Communication and trade can occur in a short time without any significant pause. The flow of information becomes very fast and can even convey information from any part of the world in a short time. Bourlakis et al. (2008) pointed out that from all aspects of change in the internet age, online shopping behaviour change is the most popular and well accepted change by the marketing community today. More specifically, Ali & Sankaran (2011) point out those electronic interactions through the FAQs' program on online sites can address various consumer information needs that facilitate decision making in aspects of shopping.
  • 关键词:Preference;Online Shopping;Traditional Market;Demographics;Application
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