摘要：This data-based study examined Ndani T.V as a digital media platform and how it was used for customer engagement. This study was anchored on the schema theory, which stipulates that many individuals gain satisfaction by watching Ndani T.V for entertainment and relaxation. This study adopted survey method and the instrument of data collection was the questionnaire. The result indicated that many of the respondents were aware of edutainment messages of GTB's Ndani T.V on You-tube Also, a majority had watched the contents of Ndani T.V. the results also indicated that edutainment programmes contributed significantly for customer engagement of GTB’s services. It was recommended that digital media are useful, not only to the disseminators in sending out information but also for the audience in providing feedback.
关键词：Digital Media;Customer Engagement;Edutainment;Indigenous;Ndani TV and Nigeria
