摘要:This study aims to analyze the influence of strategic orientation, organizational innovation capability and strategic planning on the performance of SMEs. The research is important because of the limited number of studies that have analyzed these three variables simultaneously and viewed them from a technology-based SME perspective. In the study, 120 business owners of application firms were surveyed. The purposive sampling technique was used, with the employment of a number of criteria. Data from the survey were analyzed using Partial Least Square (PLS) modeling. This method was used as it has advantages in analyzing data from small samples and can be used for research with reflective and formative models. The results of the study indicate that strategic orientation, organizational innovation capability and strategic planning have positive and significant impacts on company performance.
关键词:Strategic Orientation;Organizational Innovation Capabilities;Strategic Planning;Firm Performance;Application Development Firm