摘要:Sharing research, interacting among the research community and promoting novel ideas and perspectives remains the main purpose of any academic journal. Nowadays, the World has revealed itself to be increasingly challenging. The global pandemic brought changes not only to our personal lives, but also to the business world at large. The governments and companies focused on mitigating the negative economic effects, re-examining the underlying economic principles behind the existing strategies, practices, expenses, costs, travel, expectations, the shifting consumers’ behaviour and purchasing patterns, their incomes and overall spending. Examination of the state of global affairs has led to new research perspectives. At present, all of us are increasingly becoming the stakeholders in the world of scientific results and creative ideas, which can be shared through publication of scientific papers, in scientific journals, such as is the Academy of Strategic Management Journal (ASMJ).