摘要：It is proved that innovation activity is inseparably linked to the economic component and is the main source of competitive advantage of an enterprise. The author's methodology of evaluation of the development of innovation potential built on the basis of the index method based on financial statements is proposed. The innovation development of an industrial enterprise is carried out on the basis of the proposed methodology, and the system of indicators for the integrated evaluation of the innovation development of an enterprise is created. The ways to increase the development of innovation potential of an enterprise are considered, which allowed forming appropriate management measures. It is proved that the implementation of a CRM system will become the basis of organizational innovation development of the company. Traditional CRM systems need to be integrated with information systems with strategic management of innovation projects. For companies creating high-tech products such systems is a major driver of competitiveness in global markets.
关键词：Innovation Potential;CRM System;Strategic Development Management;Product Competitiveness;Innovation Activity
