摘要：The challenge of human resource management is to align with these expectations in order to keep students motivated to choose a complying career in the innovation economy. The research gap concerns a problem of stimulating the employees without-material means if they are not fond of their profession because they cannot achieve their potential. The goals of the study consider analyzing opinions of students of schools, colleges and university about their future profession and determine the problem of professional orientation among students. The article aims to confirm the challenge of choosing a future occupation among students, to determine the factors that influence on their career choice, to assess changes in their attitude towards the chosen occupation in the learning process. The methodology consisted of preparing questionnaires, conducting a survey, grouping responses by category and correlation detection among students of grades 9-11 in 7 schools, one college and university students of years 3-6. It was found that there is a high likelihood of complete coincidence between the sympathy to the profession and its choice. We have found that only two-thirds of students admitted that their expectations about their line of work coincided with the real situation. According to the results, only half of school students choose their specialty because of personal interest, half of college and university students are interested in their specialty and enthusiastic about it, and less than half of the students intend to work in their field. Further research is needed to classify career guidance tools, evaluate their effectiveness, and develop virtual tools.
