摘要：This study aims to empirically prove whether there is an effect of Governance, intellectual capital, and environmental Uncertainty on improving the quality of private B-accredited universities, which impact sustainable competitive advantage. The sample in this study consisted of 136 B accredited private universities. Sampling was done through a random sampling technique. Furthermore, the quality of higher education has a significant effect on sustainable competitive advantage. This study empirically proves that good Governance, intellectual capital, and the ability to anticipate environmental Uncertainty improve the quality of private universities and sustainable competitive advantage. The findings of this study prove empirically that improvement in the quality of higher education, especially B-accredited private universities, is influenced by intellectual capital as an important factor, the Governance, and the ability to anticipate Environmental Uncertainty. This research is expected to add the limitations of the research literature on Governance, intellectual capital, and environmental Uncertainty in private universities to improve the higher education quality and sustainable competitive advantage.
