摘要：The study aims to explore the impact of TQMP on SP using the BSC methodology in Jordanian universities, through the mediating role of KS. The study adopted a quantitative approach using a survey questionnaire. The study population is represented by all faculty members in the public and private Jordanian universities in the central region, which number (11) universities, and (5,224) faculty members work in these universities. The study data was analyzed using assessment of measurement model and structural model using SmartPLS (3.3.3). The study found that TQMP affects SP using the BSC methodology. The results of the study also indicated that TQMP affect KS, and that KS enhances SP using the BSC methodology. The study also found that KS mediated the relationship total quality management practices and strategic performance. The study recommended that universities should be interested in building a culture that supports KS. Also, universities must implement TQMP and ensure its success due to its role in enhancing SP.
