摘要：In this modern era has millions of customers are influenced over online shopping. Online searching may be a kind of electronic commerce that permits the consumers and consumers to directly purchase product or services from a merchant over the web employing a web browser. There are totally different names given to the current akin to e-web-store, e-shop, e-store, web shop, web-shop, web-store, on-line store, online front and virtual store. Online shopping is the growth and progression whereby consumers directly buy goods, services etc. since a seller interactively in real-time without an intermediary service over the internet. Online shopping is the process of buying goods products from merchants who sell on the Internet. Since the surfacing of the World Wide Web, merchants have sought to sell their products to people who surf the Internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. Consumers buy a variety of items from online stores. Modern trend of internet is not just another medium to get in touch with customers, but it is an important channel to find potential customers as well as channel to continue relationship with existing customers. Particularly and essentially, the idea of online shopping is to lead customers to a convenient way of shopping. Users and customers will be able to save their time and money, plus retrieve all the product information with just few clicks in few minutes. Moreover, purchasing can be done anywhere, anytime according to their preferences.
关键词：Electronic Commerce;Modern trend;Potential Customers and Preferences
