摘要：Currently, there is a high rate of changes in the environmental and socio-economic situation on a global scale, which leads to an increase in the competitive advantages of companies and organizations of all forms of ownership, taking into account the requirements of sustainable development of society. Authors consider the importance of innovations in management under the influence of technology necessitating adaptation of the management process to environmental changes, which can be called intellectually accelerated changes in economic reality. In this regard, corporate innovative strategies come out on top, the application of which will facilitate rapid adaptation to changes in the external environment. The article discusses the theoretical prerequisites and features of the formation of a combined approach to strategic planning by innovative processes of an enterprise, which allows, in the process of developing an innovation strategy, to take into account both the need to model one's development in the present and in the future, and the ability to quickly adapt to changing market conditions for decision-making. For the development of the company.
