摘要：IT-based learning media is required today for creative MSMEs since it has a strategic role in developing the business. The purpose of this research is to test and analyze the influence of Information Technology (IT)-based learning media for creative Micro Small Medium Entreprises (MSMEs) in increasing attitude, self-efficacy, and motivation of the owner/manager of creative MSMEs in Sleman Regency in developing their business by utilizing IT. The respondent of this research is most of the creative MSMEs in Sleman Regency who have join business and entrepreneur training in which the trainer used the learning media such as audio visual, film, and games by computer with the number of 120 people. The type of the data is using filled out questionnaire and interview with some of the owner/manager of the MSMEs. The result proved that IT-based learning media for creative MSMEs can increase attitude, self-efficacy, and motivation of the owner/manager of creative MSMEs in Sleman Regency in developing their business.
