摘要：Nowadays, education faces the problems that do not favor its further development. Modern conditions of educational system reformation lead to the growth of requirements to the level of specialists’ professional training. The main purpose of the research is to increase the quality and speed of learning through all the means that become available by virtue of digital environment. For this purpose, the experiment was conducted that involved 400 students. The participants of the experimental group were to distribute and fulfil project tasks. As a form of the students’ practical training, the work with startups has a range of specific features and advantages. First of all, it implies students’ involvement into a real project the results of which will depend on the quality of their training, their motivation, willingness to immerse into the field that is researched as deeply as possible, as well as on their interest to the subject of a project. The result of the project was an extensive work that included drafting a business plan. 60% of students used online startups as an assistance for planning the work, whereas 40% made it by themselves. It was discovered that 50% of students developed interesting business plans and widely described the ways of their usage, whereas 9% of students prepared the reports on the basis of their work and spoke at scientific-practical conferences. Besides, an experiment was carried out among the teachers. In order to check their non-standard ideas, 92 CVs of the workers who founded innovative startups, mainly in IT field, were gathered. In order to form a representative sample, we randomly selected entrepreneurs from the short-lists that were based on the search requests in Professionali.ru Web. The research showed that during training in the field of business management, a future founder can acquire enough skills in a form of explicit knowledge in a certain field. However, he will have to increase its level in order to transform his startup into a business project.
关键词：Business Planning in Education;Startups;Viable Business Model;Entrepreneur-Innovator.
