摘要：The paper theoretically substantiates the pedagogical conditions for the development of the educator's professional image as a component of the entrepreneurship education model. The conducted analysis of the scientists' approaches to determining the components of the educator's professional image demonstrated that the structure of this formation is multicomponent. The following components of the educators professional image were identified during the research: appearance (clothes, shoes, accessories, hairstyle, makeup, gait, manners, etiquette); internal image (professional knowledge, skills and abilities, sphere of consciousness, value system, self-concept, reflection, intuition, health, critical thinking, personal qualities: responsibility, emotional stability, erudition, kindness, empathy); communicative component (verbal and non-verbal features of communication), as well as the possibility of their development in the system of postgraduate pedagogical education.
