期刊名称：Journal of the International Academy for Case Studies
印刷版ISSN：1078-4950
出版年度：2017
卷号：23
期号：1
页码：1-9
语种：English
出版社：The DreamCatchers Group, LLC
摘要：The primary subject matter for this case concerns retailing. Secondary issues examined include marketing strategy, channels of distribution, and consumer behavior. The case has a difficulty level appropriate for freshman, sophomore, and junior level courses. The case is designed to be taught in one class session equivalent to one and a half hours (specifically if an assigned group of students does a 20-30 minute presentation of their analysis and recommendation and the rest of the period is spent for discussion (through question and answer)). The case is expected to require between four and six hours of outside preparation by students.
