期刊名称:Journal of the International Academy for Case Studies
印刷版ISSN:1078-4950
出版年度:2017
卷号:23
期号:2
页码:1-4
语种:English
出版社:The DreamCatchers Group, LLC
摘要:This case describes how CJ Freshway enlarges in the food distribution industry utilizing its resources and reputation. It also forms joint venture with the local distributors in the name of Freshone to deal with the public opinion and gain local consensus. This case provides an overview of CJ Freshway within the food distribution industry. The case has a difficulty level of three, appropriate for junior level. The case is designed to be taught in one class period and is expected to require two hours of outside preparation by students.