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文章基本信息

  • 标题:Making a CSR Initiative more Meaningful- A Case Study of Karmaarth, Karma, The "Deed" and Arth, The "Meaning", an Indian NGO
  • 本地全文:下载
  • 作者:Yukti Ahuja ; Pooja Jain
  • 期刊名称:Journal of the International Academy for Case Studies
  • 印刷版ISSN:1078-4950
  • 出版年度:2018
  • 卷号:24
  • 期号:3
  • 页码:1-12
  • 语种:English
  • 出版社:The DreamCatchers Group, LLC
  • 摘要:The primary subject matter of this case concerns the issues and obstacles that a social initiative “Karmaarth” had to confront in its endeavor of expansion and sustenance. The case also highlights its achievements in the past years despite the challenges of prejudiced patriarchal structure, illiteracy, ignorance and sheer unwillingness of the under-privileged section of the society. The potential audiences/participants who may have relevant take-away from the case will include under-graduate and post-graduate management students in various years of their program and participants such as business executives and for participants of workshops and seminars on entrepreneurship. The case can be discussed in a 90 min session. The preparation will include case reading and basic knowledge of Social entrepreneurial ventures/NGOs in any cultural set-up. This would be 2-3 h of outside class preparation time.
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