摘要：Objective:Competitiveness has caused intense changes to the business environment, hampering the sustainment and success of companies, requiring them to develop business strategies aimed toward creating competitive advantages that contribute to the organizational survival on the market. Based on this panorama and under the prism of participative management and its theoretical assumptions, how may it contribute to business sustainment and the creation of competitive advantages in a company in the printing industry?Design/methodology/approach:This study is classified as a case study of qualitative and descriptive nature, with data collection through the application of two questionnaires to the managers and collaborators of the analyzed company.Results:The study results point out that there was, at the time, fragility in the company regarding the aspects that based the collective participation of the collaborators in the decision-making process and in the integrative practices that supported the activities developed to create strategies for the organization itself. Given the findings, it was strategically concluded that the implementation of participative management might contribute to business sustainment, directing the efforts in favor of valuing collaborators since this may potentialize perspectives of growth and the creation of competitive advantages, allied to intellectual capital performance and the development of new strategies.Originality/value:The participative model was proposed as a strategy of business sustainment and competitiveness, supported by collaborator coparticipation for the efficient management of the organization.
