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  • 标题:Perceived Message Effectiveness of the Meatless Monday Campaign: An Experiment With US Adults.
  • 本地全文:下载
  • 作者:Hannah-Therese Rayala ; Natalia Rebolledo ; Marissa G Hall
  • 期刊名称:American journal of public health
  • 印刷版ISSN:0090-0036
  • 出版年度:2022
  • 卷号:112
  • 期号:5
  • 页码:724-727
  • DOI:10.2105/AJPH.2022.306766
  • 语种:English
  • 出版社:American Public Health Association
  • 摘要:Given the negative health and environmental impacts of red meat consumption, reducing red meat intake in the United States is important for both human and planetary well-being. To experimentally evaluate the impact of health-focused and environment-focused messages from the Meatless Monday campaign, we conducted an online randomized experiment among US adults aged 18 years or older (n = 1244). Compared with control messages, health-focused and environment-focused Meatless Monday messages led to significantly higher perceived message effectiveness and increased intention to reduce meat consumption. (Am J Public Health. 2022;112(5):724-727. https://doi.org/10.2105/AJPH.2022.306766).
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