期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2020
卷号：2
期号：12
页码：402-410
DOI：10.35629/5252-0212289292
语种：English
出版社：IJAEM JOURNAL
摘要：Since inception the Indian life insurance industry passed through many hurdles and hindrances in order to attain the present status. However, the income earning capacity, eagerness and awareness of the general public are the key determinants of the growth of any insurance industry. The primary aim of the research is to get a deep insight into the perception of the customer towards insurance plans. The very necessity of taking up this case is that Life insurance companies are slowly moving away from the usual traditional insurance plan and focusing more on investments plans. This research will help us to get a better picture as to what customers perceive about insurance plans and their awareness about the same and customer‟s expectation about life insurance. The sample was decided based on simple random sampling method. The responses were recorded by conducting a survey with the help of a questionnaire. The questionnaire has been designed in such a way so as to bring out the most accurate data, which will enable the study to get closest vicinity of its objectives. The methodology involves 168 customers, over a period of 30 days in the city of kolkata in India. The data collected from the survey has been appropriately analyzed and has been interpreted in a meaningful way to offer some consideration suggestions and recommendations. The data has also been put through a series of statistical tools that will close down the distance on the objective of the study.
