期刊名称:International Journal of Advances in Engineering and Management
电子版ISSN:2395-5252
出版年度:2020
卷号:2
期号:2
页码:252-254
语种:English
出版社:IJAEM JOURNAL
摘要:Consumers constitute the largest economic group in any country and are considered to be the core of all our economic activities. They need greater attention from all dimensions of marketing sphere. The consumer is the forgotten man of the modern Indian economy. He is the least organized and the most centrifugal element in the circle of investment, production, sale and consumption, and is generally taken for granted as one who has anyhow to buy in order to live. Therefore, protection of their interests and rights is very important. As a matter of fact, this is the major goal of any modern welfare state. The District Consumer Redressal Forums play a vital role in protecting consumer rights.