标题：Digital Environment: A Study on Subscribers preference to OTT Platform and An Impact on the Usage Rate of OTT Platforms during the Pandemic with reference to the Subscribers of Mangalore City
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2020
卷号：2
期号：3
页码：712-721
DOI：10.35629/5252-0203690696
语种：English
出版社：IJAEM JOURNAL
摘要：Over The Top (OTT) media service is the streaming service provided by various platforms directly through the internet. With the decrease in the cost of an internet in India these OTT platforms have gained lot of acceptance from its subscribers. There is a significant difference in the usage rate of OTT platforms during the unpredicted situation of pandemic. With reference to this, an analysis over the usage rate of OTT platforms is considered to be a relevant one. With the enormous increase in the internet users the future of Non OTT Medias are challenging. The survival strategy of Non OTT entertainment platforms is also questionable because of high competition thrown by OTT platforms. It is also unknown fact that why a particular subscriber prefers to buy a subscription from the particular OTT platform. The benefits and disadvantages associated with the subscription of OTT platforms is also needs to be studied. This paper is an attempt to study the consumption pattern of OTT subscribers and how they react to the contents available in the OTT Medias.
关键词：Over the Top Streaming Media;Subscriber;Content;Subscription;and Survival Strategy
