标题：Measurement of Satisfaction Level of Quality of Services Provided by Banks through Digital Banking in India A Case Study of Bhojpur District in Bihar
期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2020
卷号：2
期号：4
页码：869-875
DOI：10.35629/5252-0204826829
语种：English
出版社：IJAEM JOURNAL
摘要：Indian Banks are slowly and steadily moving towards the digital revolution. Digital banking is the digitalisation of banking services in order to reduce risk, improve efficiency and better serve customers. Digital banking not only facilitates the consumers but also benefited a lot to the businesses. After introduction of Digital Banking, there is no need to go to Banks since maximum services are provided on customer’s finger clicks. There are many services provided by Banks through Digital Banking like- ease in accepting payments from customers/organisations, convenience in making payment, ease in managing expenditure for businesses, no need to go to Bank premises, no need to carry cash for business purposes, convenience in approval of loan and its repayment, benefits of cash back, rebate and discount etc. This study is aimed at measuring the level of satisfaction of customers towards quality of services provided by Banks. Data used in this study are Primary in nature which was collected through questionnaire from respondents. Questionnaire was prepared on the basis of different banking facilities provided by Banks through Digital Banking. All the respondents are categorised in three categories, i.e. Businessman, Government Employee and Private Employee. The purpose behind developing this category is to know the level of satisfaction of customers with banking services according to their category.
