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  • 标题:An Empirical study on happiness quotient among marketing management professionals in Bangalore
  • 本地全文:下载
  • 作者:Prithwiraj Das ; M.Kausalya
  • 期刊名称:International Journal of Advances in Engineering and Management
  • 电子版ISSN:2395-5252
  • 出版年度:2020
  • 卷号:2
  • 期号:4
  • 页码:219-223
  • DOI:10.35629/5252-0204190195
  • 语种:English
  • 出版社:IJAEM JOURNAL
  • 摘要:The study of happiness quotient realise the level of happiness employees face every day, well-being, satisfaction in the job, remuneration, peace at the working environment etc. The psychological research reports that the positive attitude leads to happiness. A sample of 100 marketing employees of different organisation has been done from various level, according to the convenience of the researcher the research is been conducted within the organisation. A broad measure of individual happiness can lead to reduction of conflicts, engagement in work, organisational effective commitments. The study was mainly concentrated on the primary data obtained by questionnaires. At every levels of happiness in the organisation provides evidence of increased satisfactory level in the organisation, happiness brings high motivation and productivity to the organisation study includes problems faced by the employees, major objectives, factors increasing employees happiness, testing hypothesis etc. The outcome of study emphasises on employee happiness is increased by intrinsic compensation and extrinsic compensation. The study of employee happiness also aims to review the different factors to improve the happiness and wellbeing in antecedents, cause and consequences, happiness which is far more than job satisfaction, attitudes of individual persons. The aspects of happiness have been conceptualised and scaled in multiple ways, brief experiences, positive emotions, stable attitude of a person also collective attitudes.
  • 关键词:happiness;compensation;wellbeing;satisfaction;positive emotions
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