期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2020
卷号：2
期号：4
页码：30-37
DOI：10.35629/5252-02041117
语种：English
出版社：IJAEM JOURNAL
摘要：The invention of the Internet has created paradigm shift of the traditional way people shop. A consumer is no longer bound to constraints such as opening times or specific locations, as is the case with brick and mortar stores. He can purchase products and services at virtually anytime and anyplace. This has created a need to understand how the consumer perceives online purchases. The objective of the study is to understand the consumer awareness and preferences towards various products available online, to understand the frequency of online shopping and the amount spent on a single purchase and to understand the factors affecting online purchase. The study is empirical in nature and the primary data was collected through a structured questionnaire. The sample size was 100 respondents, who are at present living in Ghaziabad, Delhi, Noida and Gurugram. Convenience samplingmethod was used for selection of respondents. It is very important for marketers to understand the factors affecting online consumer behavior and develop the marketing strategies accordingly, thus attracting new customers and retaining the exiting buyers.
