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  • 标题:Sustainable Business Innovation and Technology Management in Gaming Industry: An Exploratory Study
  • 本地全文:下载
  • 作者:Leela Prasad Gedela ; Sai Srujan Bachu ; Subhash Kakarla
  • 期刊名称:International Journal of Advances in Engineering and Management
  • 电子版ISSN:2395-5252
  • 出版年度:2020
  • 卷号:2
  • 期号:6
  • 页码:527-538
  • DOI:10.35629/5252-0206471473
  • 语种:English
  • 出版社:IJAEM JOURNAL
  • 摘要:The global gaming market size was valued at USD 151.9 billion in 2019 and is expected to witness remarkable growth over the next five years. Experts forecast that the global games market will generate revenues of USD 256.9 billion worth by 2025, with a healthy year-on-year growth of 9.17%. Technological advancement, the burgeoning usage of smartphones, cheaper internet and continuous innovation in gaming platforms are becoming the key factors driving the market. As the demand rises from physical games to online games, technology management playing a vital role in attaining sustainability of the business by focusing on augmented reality, e-sports and virtual reality segments. The introduction of cloud platforms turned gaming into reality by enhancing gamer’s experience and providing diverse consoles/platforms, such as Mobile, Xbox, PlayStation, PC consoles which are incorporated into one product. Moreover, technologies such as 5G are also driving the innovations in eSports, Virtual Reality and Augmented Reality games. 5G technology eliminates the latency and bandwidth issues in streaming high-quality VR game content with minimal hardware limitations. This study examines the Technology Management in Gaming Industry in the light of Sustainable business development and aims at proposing a robust model in the captioned lines.
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