期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2020
卷号：2
期号：7
页码：68-93
DOI：10.35629/5252-0207585592
语种：English
出版社：IJAEM JOURNAL
摘要：In recent years, India‟s achievements in the energy sector have been outstanding. Led by Prime Minister of India, Government of India is implementing reforms towards a secure, affordable and sustainable energy system to boost the economic growth. Solar power is the strategic need for the country because solar power has potential to save USD 20 billion in fossil fuel imports annually by 2030 and domestic manufacturing have the potential to save USD 42 billion in equipment imports by 2030. Solar manufacturing can have the potential to create direct employment equivalent to 50,000 in the next 5 years also in another case, it can create at least 125,000 indirect jobs in the supply chain. Our research revolved around setting up a manufacturing unit for solar products in Ghaziabad and was done in the National Capital Region across people of different income groups. The purpose of this research was mainly to identify customer insights and their willingness to use the solar products. These products have already penetrated into B2B markets, and we wanted to check the viability of the same in B2C segment.
关键词：New business startup;Small Business Management;Quantitative Techniques for Business & Management Research;Solar Energy & Power;Business research;Renewable solar energy;Business strategy;Make in India;Business startup
