期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：12
页码：1237-1241
DOI：10.35629/5252-031210731078
语种：English
出版社：IJAEM JOURNAL
摘要：Nowadays food plays an important role for every human being. The demand of organic food products has been increasing the developing countries like India. But organic food products are still in the initial stage of products and need has been increased in the society. Customer perception helps to understand the buying behaviour of organic products. This paper has been outlined the customer perception and buying behaviour based on the marketing mix elements of organic food products. Demand and knowledge regarding organic food products can be easily understand that helps to find the perception of customers. The marketing mix elements like product, price, place and promotion have been considered by the customers during the purchase of organic food products. The study has been made with 150 customers of organic food products. Tools that are applied in the study are percentage analysis, Chi – square. The result obtained that the awareness of organic food products has to be increased among the customers and there is a need of effective advertisement with marketing strategies.
