期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：7
页码：1635-1640
DOI：10.35629/5252-030715091517
语种：English
出版社：IJAEM JOURNAL
摘要：This paper identifies the behavioral bias of individual investors in Greater Noida. Investment decision plays a significant role in one`s life and it is affected by various factors, behavioral bias being one of the most important factor. It is a complex process. As far as risk is concerned, human behavior has changed drastically over the time and an effort has been made to explore its effect on investment decision. An interview and well structured questionnaire will be distributed among 352 investors to know their behavioral bias score and its impact on investment decision.
