期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：7
页码：1336-1347
DOI：10.35629/5252-030712041210
语种：English
出版社：IJAEM JOURNAL
摘要：Indonesia is the fourth largest coffee producer after Brazil, Vietnam and Colombia. One of the centre of coffee production in Indonesia is West Java. The type of coffee that is well-known in West Java is Java Preanger coffee which is Arabica coffee which has a Geographical Indication certification which is a market guarantee of the quality produced for consumers/buyers. The GiriSenang Forest Farmers Group (FFG), in Girimekar Village, is one of the coffee production centers in Bandung Regency which has the highest productivity among other villages in Bandung Regency, West Java. The high demand for coffee from FFG Giri-Senang has resulted in farmers unable to meet market demand. So the purpose of this research is to find out the strengths, weaknesses, opportunities and threats of FFG GiriSenang and what strategic priorities are right for developing production to meet market demand. The research design used was qualitative with case study research techniques. The informants are people who know and understand to be the state of FFG Giri-Senang . The results showed that FFG Giri-Senang has several factors that become strengths and weaknesses. These factors are used to take advantage of opportunities and minimize threats to FFG Giri-Senang . Based on the analysis, there are four alternative strategies for FFG GiriSenang in developing coffee production . The alternative strategies are SO Strategy, WO Strategy, ST Strategy and WT Strategy. The results of the calculation show that the priority strategy for the Giri-Senang FFG is the WT Strategy in which the Giri-Senang FFG farmers should establish partnerships with : a). banks or investors to finance the expansion of coffee farming areas and increase the quality and quantity of coffee production, b). cafes or supermarkets/minimarkets to facilitate marketing and obtain better prices.
关键词：Coffee;Development Strategy;Forest Farmers Group (FFG);SWOT and ANP Analysis
