期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：7
页码：2414-2417
DOI：10.35629/5252-030722632271
语种：English
出版社：IJAEM JOURNAL
摘要：Defining Political Marketing as no single unambiguous answer from the field. Every day it is expanding scenario as international research on electioneering and political communications is rapidly growing. Last two decades since early 2000s as seen rapid increasing in interest in the field. The ever emerging breed of political and campaign managers have added the fuel to the growth of research interest.
