期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：8
页码：1874-1881
DOI：10.35629/5252-030816981703
语种：English
出版社：IJAEM JOURNAL
摘要：In this research will examine the new way of digital marketing technology technique as AR which is combining the real world and virtual world and providing a better user experience. The study also analyses the importance and need of Augmented reality in Marketing advertising (ARMA) especially in a post COVID era. In totality, the primary intention of this project is to bring up or raise the awareness of augmented reality in present and future especially in the marketing and advertising field, in a unique and interactive way to engage audience with the company brand.
