期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：8
页码：875-884
DOI：10.35629/5252-0308722729
语种：English
出版社：IJAEM JOURNAL
摘要：The aim of this Study is to evaluate customer satisfaction from Airtel Telecom in comparison with the perspective of the customers themselves. From the perspective of the company it is necessary to know customer satisfaction, as it is reflected in the company’s performance. Customers are better able to distinguish the highperforming companies from the lowperforming ones, since the high-performing companies received better evaluation from customers. Any organization has to listen to its external customers and stakeholders. A number of studies have shown that the long-term success of a corporation is closely related to its ability to create and maintain loyal and satisfied customers, adapt to customer needs and changing preferences. In order to monitor customer satisfaction, and to take action for improving it, a number of different methods have been developed and tested. In this Study we will be evaluating a study on Consumer satisfaction towards AIRTEL TELECOM SERVICES IN GREATER NOIDA. Customer satisfaction can be addressed as a strategic business development tool and it does have a positive effect on an organization’s profitability. Satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth. On the basis of our research ,The objective of all customer satisfaction models is to provide results that are relevant, reliable, and valid and have predictive financial capability. Customer satisfaction research should be done with greatest care. Measuring customer satisfaction must be a continuously, consistent, timely, accurate and reliable process. This is where new customer satisfaction approach becomes a powerful strategic business development tool for organisation.
