期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2021
卷号：3
期号：9
页码：1829-1834
DOI：10.35629/5252-030916551662
语种：English
出版社：IJAEM JOURNAL
摘要：The goal of this study is to better understand the trends and effects of the COVID-19 pandemic on consumer purchasing methods. The findings reveal shifts in consumer behaviour patterns that emerged during the commencement of the COVID-19 pandemic's first wave in India. The research examines the function of Covid-19 as a moderator variable in the link between consumer advantages perception and online buying activity using data gathered from 219 Indian respondents during the social distancing phase caused by Covid19. The findings demonstrate that Covid-19 has a moderating effect on consumer utility awareness, which promotes shoppers to shop online. The attachment of society, on the other hand, can be a factor in customers' reluctance to shop online. These insights can assist enterprises to understand customer behaviour more thoroughly, as well as provide recommendations for the government to support businesses more efficiently in the future.
