期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2022
卷号：4
期号：1
页码：1023-1027
DOI：10.35629/5252-0401809814
语种：English
出版社：IJAEM JOURNAL
摘要：During the pandemic, MSMEs experienced many problems in their performance processes, such as production to distribution. This is due to declining sales during the pandemic. However, with Digital Marketing being carried out in marketing their products, it will help MSMEs survive during the pandemic. This study uses the document study method. The documents obtained are from previous studies and related data.Digital marketing needs to be done by MSMEs during the pandemic. Digital marketing can help MSMEs in marketing products where digital marketing can be targeted right at the target consumer.
