期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2022
卷号：4
期号：2
页码：1153-1156
DOI：10.35629/5252-0402976984
语种：English
出版社：IJAEM JOURNAL
摘要：This study investigates the willingness and influencing factors of university students in Jiaxing for agricultural entrepreneurship, understands the direction and difficulties of university Students' agricultural entrepreneurship, and puts forward opinions and suggestions according to the analysis results. The team uses multi-stage sampling, typical sampling and other sampling methods to determine the number of questionnaires and interviewees, and carries out field pre survey, by means of field and online questionnaires, this paper makes an in-depth exploration of university students' agricultural entrepreneurship and innovation, summarizes and analyzes the results, and comes to the conclusion that it is necessary to strengthen the innovation and entrepreneurship concept of colleges and universities, strengthen team construction, strengthen their own quality and improve the entrepreneurship level, so as to form a survey report.Through the analysis, it is found that the implementation of the Rural Revitalization Strategy provides an important opportunity for university students to return home and start a business. Affected by family, school, society, government and personal factors, the number of agricultural entrepreneurship and innovation of university students is small and the success rate is low. In order to change this situation, give full play to the human resources advantages of university students and promote them to contribute to the revitalization of rural areas, the government needs to issue relevant policies, carry out entrepreneurship education reform in universities, create a good entrepreneurial environment in the society and improve their entrepreneurial quality.
