期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2022
卷号：4
期号：3
页码：938-944
DOI：10.35629/5252-0403736739
语种：English
出版社：IJAEM JOURNAL
摘要：The focus of this research is on the Xiaomi Mobile Phone Marketing Strategy in Odisha and how it influences customer satisfaction. Xiaomi, a Chinese mobile phone firm, has been swiftly promoted in the Indian technology industry for a long time.Xiaomi was founded in 2010 by CEO Lei Jun and his seven partners. The smartphone was originally released to the market in August 2011, and by 2014, it has risen to the top of the Chinese smartphone market. It has grown to become the world's largest smartphone company and currency. The overall goal of this research is to look into Xiaomi's Marketing Mix Strategy in Odisha and how it influences customer satisfaction. To evaluate which marketing techniques have an influence on customers making a choice to buy a Xiaomi mobile phone in Odisha.The precise objective is“To investigate the level of consumer satisfaction with Xiaomi mobile phones in Odisha”. “To see how the link between marketing strategy and customer decision-making in Odisha relates to Xiaomi mobile phones”.Customers in Odisha who use Xiaomi phones are the target population of this study. This was a quantitative study conducted with the use of surveys from Xiaomi smartphone users in Odisha. A total of 49 people were included in the study. Customers from Odisha who purchased Xiaomi mobiles were asked to fill up a questionnaire to see that what influenced their decision, such as the relationship between products, price, location, and promotion, and their satisfaction with their purchase.
