期刊名称：International Journal of Advances in Engineering and Management
电子版ISSN：2395-5252
出版年度：2022
卷号：4
期号：5
页码：490-494
DOI：10.35629/5252-0405254261
语种：English
出版社：IJAEM JOURNAL
摘要：This study observes the male and female buying decisions. It focuses on how male and female customers perceive their thoughts and what factors they take into consideration when they want to make a decision on buying a certain product. The study takes place in two types of cities which will be the Metropolitan and Non-metropolitan cities. This data provided is analyzed by using the “traditional” method where questions were laid out in a format of Google Forms to the consumer where they responded with their respective opinion(s). After manually analyzing the data, it was found that women and men have a very different approaches to making buying decisions. The male decisions seem to be rational, fast and focused on the quality of the product. However, the female decisions are more inclined towards their emotions and they are very observant of product surface or outside appearance.
