期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：10
页码：925-938
DOI：10.6007/IJARBSS/v10-i10/7697
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Emergency contraceptive pill (ECP) have been widely used by young women across the world to prevent unwanted pregnancy after an unprotected sexual intercourse. Community pharmacists are first line healthcare providers and play pivotal role in communicating correct use of emergency contraceptive pill. Given that the study of a communication guide particularly in the Malaysian setting is limited, this paper aims to explore the current pharmacy practice and effective communication channels in supply of emergency contraceptive pill to young female adults. Underpinning theory of Extended Parallel Process Model (EPPM) and Theory-informed media selection (TIMS) framework is discussed in the design of a health communication material. The outcome of study implies pharmacists to form an effective ECP communication channels to their respective pharmacy settings and to inform policy makers in the exploration of novel ECP information distribution channels in various healthcare settings in providing ECP information.
