期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：11
页码：1444-1452
DOI：10.6007/IJARBSS/v10-i11/9069
语种：English
出版社：Human Resource Management Academic Research Society
摘要：This paper address to formulate the conceptual model in enhances, manage and share the availability of the local content for Malay Cottage Industry. Furthermore, the limitation shows the gap in the existing literature that need to be closed by providing a complete insight into how to enhance the availability of local content among society in Malaysia. Therefore, there must be an initiative to enhance the availability of local content to the society, which will be focused on this research. The ethnography method will be applied through the semi-structured interview to understand and to obtain in-depth knowledge of the culture as well as the current scenario of the rural community in the Malay Cottage Industry. The combination of data collection strategies allows researchers to triangulate data in getting conclusive evidence for the formulation of the comprehensive model for enhancing the availability of local content on cottage industry for the better quality life of the citizen, which reflect the national agenda of communications contents and infrastructure.
