期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：2
页码：236-244
DOI：10.6007/IJARBSS/v10-i2/6924
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The trends of young travelers are growing in Malaysia involving students of public and private universities. These young travelers have the means and interest to visit both domestic and international tourism destinations. Notwithstanding the expanding trends, there are still limited studies that focus on travel pattern among students of public learning institutions in Malaysia. Therefore, it is useful to recognize the travel pattern of the young generation in order to anticipate their travel demand in Malaysia. Responding to these, a structured questionnaire was distributed to students with the objective to determine the travel pattern among public university students in Malaysia. The data was collected through online survey focusing on frequency of travel per year, types of destination visited and the number of people traveling. Results of this study can provide information on the travel demand among young travelers in Malaysia.
