期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：3
页码：242-263
DOI：10.6007/IJARBSS/v10-i3/7042
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Handicraft is an important heritage that symbolise identity of a culture and country, which also brings economic values to nation. Hence it is crucial to study handicraft industry, which preserve and promote cultural heritage. This study focuses on handicraft industry in Vietnam, and strives to examine the external environment that shape the performance of industry, to analyse the current industry competition, and well as propose recommendations to practitioners. PEST Analysis was employed to examine external environment of handicraft industry in Vietnam. Next, Porter’s Five Forces Framework was used to analyse the industry competition. Lastly, VRIO Framework was used to assess the competitiveness of Vietnam handicraft industry. Implications of study were discussed and recommendations are provided to market practitioners.
