期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：4
页码：97-109
DOI：10.6007/IJARBSS/v10-i4/7110
语种：English
出版社：Human Resource Management Academic Research Society
摘要：The purpose of this study is to determine the factors that influenced competitive pricing for airlines in Malaysia. A particular route, Kuala Lumpur to Singapore has been selected as the case study whilst observing a comparison of competitive pricing between full service and low cost carriers. This research was derived in response of World’s Busiest International Air Routes report from OAG Aviation Worldwide that shows more than 30,000 flights frequency on average in both directions for international route Kuala Lumpur to Singapore on an annual basis. This study will try to explore the influence in competitive pricing between forecast on demand and product quality. A framework model has been proposed to determine the factors on competitive airlines pricing in Malaysia. The outcome of this study is to assist airlines to develop an effective approach for competitive pricing for passengers to choose their desired air carrier for short haul flight sectors.
