期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：5
页码：869-878
DOI：10.6007/IJARBSS/v10-i5/7318
语种：English
出版社：Human Resource Management Academic Research Society
摘要：George Town Festival (GTF) is a month-long festival that commemorates the inscription of George Town as a Cultural World Heritage Site (CWHS) by UNESCO in July 7, 2008. Inaugurated in 2009, the festival was scheduled to be an annual event. The objectives of GTF are three-fold: (i) to celebrate UNESCO George Town Cultural World Heritage Site (the Site) and to showcase the unique diversity of local culture and heritage; (ii) to present an annual international festival to showcase local and international performances and enrich the cultural environment of Penang; and (iii) to serve as a catalyst in raising wider public interest in the arts and to encourage cultural exchange and dialogue. Nevertheless, since the commencement of GTF between 2010 and 2019, much has been debated that the festival lacks of local representations. Despite its controversial debate, very few studies had been carried out. Hence, the aim of this present study is to systematically review a considerable amount of past studies about GTF. The paper utilised two main journal databases, namely Scopus and Google Scholar. Accordingly, the searching efforts resulted in a total of sixteen articles that can be analysed systematically.
