期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：6
页码：643-654
DOI：10.6007/IJARBSS/v10-i6/7339
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Bestselling novels in Malaysia can be defined as novels that are nominated for award-winning categories. The Malaysian book industry is still experiencing a decline today, not only in the number of books published but also in the volume of book sales in the current market. However, the branding and sales record books of Buku Fixi Sdn Bhd are consistently high in Malaysia. This study discusses the bestselling novel factors through the perspective of an indie publication house (Buku Fixi Sdn.Bhd) by interviewing Amir Muhammad (Managing Director of Buku Fixi Sdn Bhd) and Nadia Khan (Authors of Buku Fixi Sdn Bhd). Qualitatively, three main factors contributing to the bestselling book sales of Buku Fixi are explored through its writing techniques, story structure, and narrative. Findings found that Buku Fixi emphasizes in utilizing effective writing narratives as a surefire way to sell their bestselling books. This factor is an important formula for the company to remain relevant and strong in the Malaysian book industry today.
