期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2020
卷号：10
期号：6
页码：666-674
DOI：10.6007/IJARBSS/v10-i6/7341
语种：English
出版社：Human Resource Management Academic Research Society
摘要：Some mainstream book publishing was against the indie existence in the publishing industry. Some claim that a novel in the form of indie works can threaten and damage young people's thinking because the essence of the work produced by these indie writers is essentially using coarse language and adopted free-thinking style writing. However, the Malaysian government aims to publish 31,700 book titles per year by 2020 to meet the standards of literate developed countries recommended by the United Nations Educational, Scientific and Cultural Organization (UNESCO). As such, publishing houses in Malaysia is taking steps to produce a variety of books to meet the government's target, including flourishing indie publications. This study has discussed the element of transformation in indie writing and book publishing in Malaysia from the perspectives of an indie publisher (Lejen Press Sdn Bhd). It was found that Lejen Press has transformed its business entity from printed media to digital media, emphasized openness and freedom of the work and has extended its book marketing strategies. This transformation has helped the company to excel in its visibility and market share in the publication industry in Malaysia.
